Flock Eco Edition

Word seems to be getting out that we’re releasing an eco edition of the Flock browser for Earth Day. I haven’t tried it myself yet (we’re doing final QA on the build to make sure it’s in good enough shape to release), but I do know that it comes with all sorts of green-related links and feeds built in (it’s not clear to me whether these will be dumped in along with your existing ones if you’re already a Flock user; back up your profile first just in case) and that it has a green theme (complete with a recycle button in place of the reload button, which is kind of nifty).

Flock makes money when people use the search widgets built into the browser to search through Yahoo, and we’re opting to donate 10% of the money we make through this edition of the browser to some green cause (to be determined later by user voting). It kind of makes me think of the free rice game: Play a fun little game and give rice to starving people just by playing. Keep your search engine set to Yahoo and use our product to actually do your searching and save trees at the same time. Who knows? It could be your search for Paris Hilton that enables an ecologist to rescue a baby panda from the clutches of a poacher bent on selling its organs to a far eastern natural medicine dealer.

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